{"id":168990,"date":"2026-06-10T17:16:28","date_gmt":"2026-06-10T17:16:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sales-promotion-2\/"},"modified":"2026-06-10T18:59:59","modified_gmt":"2026-06-10T18:59:59","slug":"sales-promotion-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sales-promotion-2\/","title":{"rendered":"Sales promotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sales promotion encompasses a range of temporary marketing activities designed to stimulate short-term demand for a product or service by encouraging consumers or retailers to make a purchase. These activities include price reductions, coupons, rebates, gifts, contests, and free samples. Their aim is to boost sales, clear inventory, acquire new customers, or retain existing ones. Sales promotion is frequently used during product launches or key periods such as sales or holidays, and is regulated by law to ensure transparent and fair communication.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168990","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168990"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}