Mobile app promotion encompasses all the strategies implemented to promote a mobile application, encouraging users to download, install, and use it. App promotion methods include app store listings, paid advertising, influencer marketing, and the use of specialized services such as daily featured placements and redirects from mobile websites. Advertising media is also widely used for this purpose.<\/p>\n\n\n\n
In the field of mobile app promotion, a distinction is generally made between organic installs and installs obtained through advertising, which is often subject to performance-based fees. In 2019, nearly $60 billion was invested globally in mobile app promotion, according to Appsflyer. Campaigns targeting smartphone users are preferred to encourage immediate installs, while television offers opportunities to track impact through tracking devices.<\/p>\n\n\n\n
Major search engines and social networks have developed specific advertising formats for mobile app promotion. In 2022, global advertising spending on game app installs reached $26.7 billion, according to a study by AppsFlyer. Companies employ a variety of promotional strategies, such as launch plans that include email campaigns, dedicated TV spots, website incentives, and sweepstakes to encourage app installations.<\/p>\n\n\n\n
Brands like La Redoute use TV campaigns to promote their apps, while Groupon encourages downloads through its newsletter. Special offers are sometimes available to incentivize users to make purchases through the app. Product placement on YouTube is also used for app launches, as are promotional services like “app of the day.”<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168988","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168988"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}