{"id":168982,"date":"2026-06-10T17:16:28","date_gmt":"2026-06-10T17:16:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/productizing\/"},"modified":"2026-06-10T18:59:59","modified_gmt":"2026-06-10T18:59:59","slug":"productizing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/productizing\/","title":{"rendered":"Productizing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of productizing, apparently introduced or popularized by the Buzman agency in the French-speaking world, involves the creation and promotion of a limited-edition or temporary product to gain advertising visibility, whether through media buys or organic media coverage. Beyond press and social media buzz, this approach also aims to strengthen brand image. In practice, a specific product is launched during a productizing campaign, often different from the brand&#8217;s usual range but related to its core identity. It may be sold, distributed, and potentially generate profits, or reserved for a select group such as influencers or contest winners, or even produced as a limited edition. Sometimes, the product is merely a concept without any real production beyond a possible prototype, as in the case of products designed to generate excitement on April Fools&#8217; Day. This productizing strategy can be associated with experiential marketing trends or product promotion practices. The Brand Station agency also specializes in this type of initiative, offering innovative approaches to productizing, such as that of a truck manufacturer venturing into haute couture. A quintessential American example of productizing is a campaign for a bacon brand.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168982","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168982"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}