{"id":168981,"date":"2026-06-10T17:16:28","date_gmt":"2026-06-10T17:16:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-production\/"},"modified":"2026-06-10T18:59:59","modified_gmt":"2026-06-10T18:59:59","slug":"advertising-production","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-production\/","title":{"rendered":"Advertising production"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising production encompasses all the creative processes involved in making promotional films broadcast on television, in cinemas, or online, and can also include the creation of radio advertisements. This field of activity draws on various professions, expertise, and specific technologies from the audiovisual and film industries. Depending on the scope of the project, advertising production can be entrusted to an independent specialist company or to a dedicated division within an advertising agency. Budgets allocated to advertising production generally range from a few thousand euros for the smallest television spots to several million euros for large-scale productions involving renowned directors. After the production phase comes post-production, where the material is finalized for broadcast. Concrete examples of behind-the-scenes footage often illustrate the inner workings of an advertising production, highlighting the technical resources deployed in the studio as well as the collaboration between the advertiser and the creative teams throughout the creative process.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168981","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168981"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}