{"id":168975,"date":"2026-06-10T17:16:23","date_gmt":"2026-06-10T17:16:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/prime-time\/"},"modified":"2026-06-10T18:59:50","modified_gmt":"2026-06-10T18:59:50","slug":"prime-time","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/prime-time\/","title":{"rendered":"Prime time"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prime time is the peak time slot when television and radio audiences reach regular highs, based on media consumption habits. While the term is primarily associated with television, it also applies to radio. Advertising is typically priced according to the usual or projected audience for these advertising slots, with the highest rates generally charged during prime time, except for special events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On television, prime time typically runs from 8:00 PM to 10:30 PM or 11:00 PM, with a peak audience around 9:15 PM. Historically, television prime time has tended to shift to later time slots as programming evolves. For more details and examples, please refer to resource X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For radio, prime time is in the early morning, between 6:00 AM and 9:00 AM. To deepen your knowledge on this subject, we recommend that you refer to resource Y.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168975","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168975"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}