{"id":168972,"date":"2026-06-10T17:16:23","date_gmt":"2026-06-10T17:16:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promotional-bonus\/"},"modified":"2026-06-10T18:59:50","modified_gmt":"2026-06-10T18:59:50","slug":"promotional-bonus","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promotional-bonus\/","title":{"rendered":"Promotional bonus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of sales promotion, a bonus is a tangible or financial benefit associated with the purchase of a product included in a promotional offer. This reward can take various forms, such as a free gift, an extra quantity, a price reduction, or a partial or full refund, whether immediate or deferred. Regulations govern the use of bonuses within promotional strategies. In the case of a physical bonus (such as a traditional Bonux gift), its value is generally limited in proportion to the value of the product purchased. The main categories of promotional bonuses are: direct bonuses, deferred bonuses, etc.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168972","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168972"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}