{"id":168971,"date":"2026-06-10T17:16:23","date_gmt":"2026-06-10T17:16:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/premium-product\/"},"modified":"2026-06-10T18:59:50","modified_gmt":"2026-06-10T18:59:50","slug":"premium-product","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/premium-product\/","title":{"rendered":"Premium product"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Offering extra products as gifts to consumers, the product bonus is a promotional strategy aimed at attracting and retaining customers. It generally requires advertisers to design specific packaging, sometimes in a particular shape. This type of promotion, however, has an advantage in terms of perceived value for customers. For example, an offer like &#8220;50% off&#8221; can often be interpreted as a 50% discount, whereas the actual discount is only 33%.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168971","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168971"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}