{"id":168966,"date":"2026-06-10T17:16:23","date_gmt":"2026-06-10T17:16:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/direct-bonus\/"},"modified":"2026-06-10T18:59:50","modified_gmt":"2026-06-10T18:59:50","slug":"direct-bonus","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/direct-bonus\/","title":{"rendered":"Direct bonus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When companies choose to use the direct premium promotional technique, they offer a gift alongside the purchase of a product. This approach aims to encourage consumers to choose a particular product by offering them an additional benefit in the form of a free item. Direct premiums can take various forms and are often used to attract customer attention and boost sales. A prime example of a direct premium is the famous Bonux gift, which first appeared in the late 1950s and has become a landmark in the history of promotional marketing.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168966","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168966"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}