{"id":168965,"date":"2026-06-10T17:16:23","date_gmt":"2026-06-10T17:16:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/deferred-bonus\/"},"modified":"2026-06-10T18:59:50","modified_gmt":"2026-06-10T18:59:50","slug":"deferred-bonus","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/deferred-bonus\/","title":{"rendered":"Deferred bonus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Deferred rewards are a marketing strategy that offers a gift in exchange for proof of purchase of a product or product line. This system typically relies on a catalog or online store where each purchase earns points that can be redeemed for the desired gift. This proof of purchase is usually sent by mail or collected online via unique codes found on product packaging. When the gifts offered are promotional items, such as clothing, the goal is to build customer loyalty and increase brand visibility. This strategy therefore combines incentives for loyalty and repeat purchases with advertising promotion. Several examples of promotional campaigns using deferred rewards illustrate this method.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168965","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168965"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}