{"id":168957,"date":"2026-06-10T17:16:23","date_gmt":"2026-06-10T17:16:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/self-paying-premium\/"},"modified":"2026-06-10T18:59:50","modified_gmt":"2026-06-10T18:59:50","slug":"self-paying-premium","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/self-paying-premium\/","title":{"rendered":"Self-paying premium"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When a company offers a self-paying reward, it provides a promotional item to consumers in exchange for proof of purchase. This gift, often personalized with the brand&#8217;s logo, generally requires a small financial contribution from the consumer, which can take the form of stamps or a symbolic amount, such as one euro. It is this financial contribution that gave this promotional strategy its name.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168957","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168957"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}