{"id":168954,"date":"2026-06-10T17:16:19","date_gmt":"2026-06-10T17:16:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/prime\/"},"modified":"2026-06-10T18:59:40","modified_gmt":"2026-06-10T18:59:40","slug":"prime","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/prime\/","title":{"rendered":"Prime"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, a premium is a benefit offered free of charge to consumers following one or more transactions, such as a gift, a discount, an additional product, or a complementary service. It serves as an incentive to purchase and can take various forms, such as items included in the packaging, coupons, or deferred offers. Unlike a simple gift, a premium is conditional upon a purchase and must comply with regulations that limit premiums to identical products or small, low-value items. It plays an important role in stimulating impulse purchases and strengthening brand image.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168954","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168954"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}