{"id":168942,"date":"2026-06-10T17:16:19","date_gmt":"2026-06-10T17:16:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promotional-pos-material\/"},"modified":"2026-06-10T18:59:40","modified_gmt":"2026-06-10T18:59:40","slug":"promotional-pos-material","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promotional-pos-material\/","title":{"rendered":"Promotional POS material"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Promotional point-of-sale (POS) displays consist of various visual communication tools offered to a retailer for a specific promotional campaign. Normally limited to the duration of the promotion, they generally consist of cardboard displays designed to showcase the product and make the offer attractive. In the retail sector, the planning and implementation of promotional POS displays are usually included in agreements and may be subject to specific verification. Unlike institutional POS displays, which aim to strengthen brand image over the long term, the primary purpose of promotional POS displays is to boost sales during a defined period. It is important to emphasize that all POS display materials, by their very nature, aim to promote a product or offer. A concrete example of a promotional POS display setup could be a series of displays placed in a store to highlight a specific product.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168942","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168942"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}