{"id":168941,"date":"2026-06-10T17:16:19","date_gmt":"2026-06-10T17:16:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pos-display-gantry\/"},"modified":"2026-06-10T18:59:40","modified_gmt":"2026-06-10T18:59:40","slug":"pos-display-gantry","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pos-display-gantry\/","title":{"rendered":"POS display gantry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gate advertising refers to advertising displayed on the security gates located at the entrances and exits of stores. This form of communication aims both to enhance the appearance of these gates and to promote products or services. It allows consumers to be exposed to the advertising message as soon as they enter the store. In independent shops or shopping malls, gate advertising is often used to highlight the establishment&#8217;s offers and encourage potential customers to make a purchase. In supermarkets, it constitutes an advertising medium that can be rented to brands by the retailer. A concrete example of the use of gate advertising is that offered by the aforementioned retailer (image credit: [source]).<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168941","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168941"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}