{"id":168937,"date":"2026-06-10T17:16:19","date_gmt":"2026-06-10T17:16:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/olfactory-pos-advertising\/"},"modified":"2026-06-10T18:59:40","modified_gmt":"2026-06-10T18:59:40","slug":"olfactory-pos-advertising","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/olfactory-pos-advertising\/","title":{"rendered":"olfactory POS advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In-store scent advertising is a marketing strategy that aims to highlight a product by diffusing a scent or fragrance to attract customers&#8217; attention. To achieve this, scent advertising devices typically incorporate a scent diffuser combined with a motion detection system. While similar to sensory marketing, scent advertising focuses more on promoting a specific product, unlike sensory marketing, which is generally applied on the scale of a store or department.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168937","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168937"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}