{"id":168932,"date":"2026-06-10T17:16:15","date_gmt":"2026-06-10T17:16:15","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/smart-pos-display\/"},"modified":"2026-06-10T18:59:29","modified_gmt":"2026-06-10T18:59:29","slug":"smart-pos-display","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/smart-pos-display\/","title":{"rendered":"Smart POS Display"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Smart POS advertising refers to a type of point-of-sale advertising that adapts in real time based on consumer behavior and characteristics, such as age or gender. For example, a smart POS display can show a specific product demonstration video depending on the viewer&#8217;s gender. Similarly, the same screen can display different advertisements based on the detected identity or behavior. This concept goes beyond simple static advertising by offering dynamic message personalization based on the target audience. Interactive screens and facial recognition devices are concrete examples of smart POS advertising.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168932","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168932"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}