{"id":168912,"date":"2026-06-10T17:16:11","date_gmt":"2026-06-10T17:16:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promotional-campaign\/"},"modified":"2026-06-10T18:59:19","modified_gmt":"2026-06-10T18:59:19","slug":"promotional-campaign","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promotional-campaign\/","title":{"rendered":"promotional campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, a promotional campaign involves organizing a sales initiative to boost product sales. Each year in France, over 100,000 such campaigns are recorded, particularly in the retail sector, primarily for food products. For a more in-depth understanding of these initiatives, dedicated resources can be consulted. For example, a specialized agency can develop a precise methodology for implementing such a campaign, while a student project can provide a concrete example of how this concept can be put into practice.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168912","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168912"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}