{"id":168900,"date":"2026-06-10T17:16:11","date_gmt":"2026-06-10T17:16:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/odr-first-purchase\/"},"modified":"2026-06-10T18:59:19","modified_gmt":"2026-06-10T18:59:19","slug":"odr-first-purchase","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/odr-first-purchase\/","title":{"rendered":"ODR first purchase"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The initial rebate offer (first purchase rebate) is a promotion designed to refund part of the purchase price of a specific product on its first purchase. This offer is usually limited to one use per household or individual. It proves to be a particularly effective promotional strategy when launching a new product.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168900","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168900"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}