{"id":168885,"date":"2026-06-10T17:16:08","date_gmt":"2026-06-10T17:16:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promotional-mechanics\/"},"modified":"2026-06-10T18:59:10","modified_gmt":"2026-06-10T18:59:10","slug":"promotional-mechanics","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promotional-mechanics\/","title":{"rendered":"Promotional mechanics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Promotional mechanics refers to the detailed workings of a promotional campaign. It can take various forms, ranging from the simplicity of an immediate discount at the checkout with a coupon to a complexity that can sometimes be bewilder consumers and retailers. The goal of an effective promotional mechanic is to be easy for the consumer to understand and implement, while creating a perception that is more valuable than the actual generosity. Its success depends on its profitability and efficiency for the manufacturer or retailer, particularly through the post-promotion impact on sales. This approach also encompasses the allocation of logistical and financial costs between the manufacturer, the promotional agency, and the retailer. A concrete example of a promotional mechanic would perfectly illustrate these principles in action.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168885","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168885"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}