{"id":168884,"date":"2026-06-10T17:16:08","date_gmt":"2026-06-10T17:16:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/roberts-model\/"},"modified":"2026-06-10T18:59:10","modified_gmt":"2026-06-10T18:59:10","slug":"roberts-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/roberts-model\/","title":{"rendered":"Roberts&#8217; model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1990, John Roberts created a tool to assess the impact of promotions on product sales, whether simple or cross-promotional, using information collected during checkout.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168884","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168884"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}