{"id":168868,"date":"2026-06-10T17:16:04","date_gmt":"2026-06-10T17:16:04","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/interruption-marketing\/"},"modified":"2026-06-10T18:59:00","modified_gmt":"2026-06-10T18:59:00","slug":"interruption-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/interruption-marketing\/","title":{"rendered":"Interruption Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Interruption marketing encompasses marketing strategies and advertising practices that aim to impose a promotional message on consumers without their consent. It derives its name from the fact that consumers are abruptly interrupted when exposed to advertisements, whether while reading an article, watching television, or browsing the internet. This interruption can also occur during telephone solicitations as part of direct marketing campaigns. The concept of interruption marketing is generally viewed negatively, highlighting the emergence of newer techniques perceived as less intrusive, such as content marketing or influencer marketing, which are presented as more consumer-friendly alternatives.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168868","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168868"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}