{"id":168867,"date":"2026-06-10T17:16:04","date_gmt":"2026-06-10T17:16:04","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/business-to-business-marketing\/"},"modified":"2026-06-10T18:59:00","modified_gmt":"2026-06-10T18:59:00","slug":"business-to-business-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/business-to-business-marketing\/","title":{"rendered":"Business to business marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Business-to-business (B2B) marketing encompasses the marketing strategies applied in the context of exchanges between companies. This approach is commonly abbreviated as BtoB. This type of marketing is distinguished by several aspects: more extensive decision-making processes, larger-scale transactions, increased rationality among buyers, and a focus on performance and collaboration.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168867","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168867"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}