{"id":168830,"date":"2026-06-10T17:15:55","date_gmt":"2026-06-10T17:15:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/in-pack-in-pack-promotion\/"},"modified":"2026-06-10T18:58:42","modified_gmt":"2026-06-10T18:58:42","slug":"in-pack-in-pack-promotion","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/in-pack-in-pack-promotion\/","title":{"rendered":"In-pack &#8211; In-pack promotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, an &#8220;on-pack promotional offer&#8221; refers to a promotion integrated directly into a product&#8217;s packaging, such as a bonus, coupon, or free gift. This strategy aims to encourage consumers to make a purchase by offering tangible added value at the time of purchase. In other words, it&#8217;s a promotional incentive physically present on the packaging, unlike an offer that would be presented separately from the product.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168830","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168830"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}