{"id":168827,"date":"2026-06-10T17:15:55","date_gmt":"2026-06-10T17:15:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/impressions-advertising-focused-page-views-impression-advertising-focused-page\/"},"modified":"2026-06-10T18:58:42","modified_gmt":"2026-06-10T18:58:42","slug":"impressions-advertising-focused-page-views-impression-advertising-focused-page","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/impressions-advertising-focused-page-views-impression-advertising-focused-page\/","title":{"rendered":"Impressions (Advertising-Focused Page Views) &#8211; Impression (Advertising-Focused Page)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ad impressions represent the number of times a promotional message is fully displayed on connected devices such as computers, tablets, etc. They measure interactions with an online advertisement. Impressions, also called Ad Page Views (APVs), are the digital marketing equivalent of what are known in traditional media planning as View Opportunities (VOs) or Exposure Opportunities (EOs).<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168827","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168827"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}