{"id":168824,"date":"2026-06-10T17:15:55","date_gmt":"2026-06-10T17:15:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/off-media-below-the-line\/"},"modified":"2026-06-10T18:58:42","modified_gmt":"2026-06-10T18:58:42","slug":"off-media-below-the-line","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/off-media-below-the-line\/","title":{"rendered":"Off-media &#8211; Below-the-line"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Communication methods other than the six main advertising media encompass a variety of strategies. These approaches include sales promotion, direct marketing, brand-owned media such as websites and apps, public relations, sponsorship and patronage, and events such as trade fairs and exhibitions. These communication channels, collectively known as non-media communication, play a crucial role in disseminating brand messages beyond traditional advertising media.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168824","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168824"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}