{"id":168812,"date":"2026-06-10T17:15:52","date_gmt":"2026-06-10T17:15:52","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/repellent-file\/"},"modified":"2026-06-10T18:58:33","modified_gmt":"2026-06-10T18:58:33","slug":"repellent-file","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/repellent-file\/","title":{"rendered":"repellent file"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A block list is a marketing tool used to filter contacts to exclude from a promotional campaign. This list can contain internal company information or come from an external source such as the French Do Not Call Registry (Bloctel) or similar databases. For example, a telephone company or a book club might use their subscriber list as a block list to avoid contacting these customers with a new promotional offer. This practice helps avoid unnecessary expenses and preserve the relationship with subscribers by preventing them from being offered rates reserved for new customers. In the case of a direct mail campaign, the block list is used to exclude certain recipients from the mailing design phase. To learn more about the use and importance of block lists, concrete examples and detailed explanations are available in specialized resources.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168812","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168812"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}