{"id":168804,"date":"2026-06-10T17:15:52","date_gmt":"2026-06-10T17:15:52","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/erratum-on-sale\/"},"modified":"2026-06-10T18:58:33","modified_gmt":"2026-06-10T18:58:33","slug":"erratum-on-sale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/erratum-on-sale\/","title":{"rendered":"Erratum on sale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When an error occurs in the communication of a promotional offer, the sales promotion sector uses a tool called an erratum to inform consumers of the mistake. Erratums generally correct inaccuracies regarding prices or sales terms mentioned in promotional leaflets. To ensure effective distribution, the erratum must be displayed prominently at the store entrance and in the aisle where the offending promotion is running. Sometimes, it can also be shared via digital platforms such as a Facebook page or by email. This approach is particularly crucial when the error concerns an attractive promotion likely to draw customers into the store. The primary objective is to minimize any feelings of disappointment or dissatisfaction that the consumer might have with the retailer. Erratums are commonly used in the retail sector due to the large volume of ongoing promotions. A concrete example of a promotional erratum shared on Facebook could illustrate this practice.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168804","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168804"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}