{"id":168800,"date":"2026-06-10T17:15:52","date_gmt":"2026-06-10T17:15:52","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-space\/"},"modified":"2026-06-10T18:58:33","modified_gmt":"2026-06-10T18:58:33","slug":"advertising-space","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-space\/","title":{"rendered":"Advertising space"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising placement refers to the precise location of a promotional message on a medium, such as at the top of a web page, on the back cover of a magazine, during a specific time slot on television, or in a targeted geographic area for outdoor advertising. This placement choice influences the cost of advertising, as it determines the number of potential exposures and the attention given to the message. Therefore, placement is a key factor in advertising space buying strategy to maximize the impact of a campaign.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168800","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168800"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}