{"id":168799,"date":"2026-06-10T17:15:52","date_gmt":"2026-06-10T17:15:52","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/emoji-marketing\/"},"modified":"2026-06-10T18:58:33","modified_gmt":"2026-06-10T18:58:33","slug":"emoji-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/emoji-marketing\/","title":{"rendered":"Emoji marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Emoji marketing encompasses the diverse use of emojis for promotional purposes. This practice aims to achieve various objectives, such as targeting millennials, Generation Y, and Generation Z by leveraging their social habits. It also seeks to strengthen brand image by giving it a youthful, modern, and cutting-edge feel, as well as fostering a closer relationship with the public, although this approach has lost some of its initial appeal over time. Emojis are used to adopt the communication codes specific to young people, without being limited to this demographic alone, and to boost virality, visual impact in emails, and emotional appeal, among other things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In marketing, emojis can be subtly integrated into advertising or promotional communications, but can also lead to more personalized initiatives such as design contests. These practices fall under the umbrella of emoji marketing. For example, Return Path has measured the impact of emojis in email subject lines, campaigns have been launched to create official branded emojis, emoji contests have been held, and emojis have been used creatively in advertising campaigns, including in the retail and luxury sectors.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168799","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168799"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}