{"id":168794,"date":"2026-06-10T17:15:48","date_gmt":"2026-06-10T17:15:48","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/email-marketing-2\/"},"modified":"2026-06-10T18:58:24","modified_gmt":"2026-06-10T18:58:24","slug":"email-marketing-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/email-marketing-2\/","title":{"rendered":"Email marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Using email for marketing purposes involves distributing promotional or informational content via email. This practice is particularly useful within a lead nurturing strategy, which aims to cultivate and develop prospects until they convert into customers.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168794","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168794"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}