{"id":168779,"date":"2026-06-10T17:15:48","date_gmt":"2026-06-10T17:15:48","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promotional-costs\/"},"modified":"2026-06-10T18:58:24","modified_gmt":"2026-06-10T18:58:24","slug":"promotional-costs","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promotional-costs\/","title":{"rendered":"Promotional costs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Promotional costs encompass all expenses incurred during the design and execution of a promotional campaign or operation. These costs typically include: financial expenditures related to potential price reductions, potential costs of packaging modifications, implementation costs, agency fees, communication and promotional activation costs (such as leaflet distribution), and other related expenses. Accurately accounting for and calculating these promotional costs is essential for evaluating the overall effectiveness of the promotion.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168779","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168779"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}