{"id":168777,"date":"2026-06-10T17:15:48","date_gmt":"2026-06-10T17:15:48","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/odr-life-curve\/"},"modified":"2026-06-10T18:58:24","modified_gmt":"2026-06-10T18:58:24","slug":"odr-life-curve","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/odr-life-curve\/","title":{"rendered":"ODR life curve"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The temporal distribution of refund requests for a promotional offer is represented by a lifecycle curve. Typically, the majority of requests occur at the beginning of the campaign, with a peak at the end of the offer&#8217;s validity period. However, the shape of the curve depends on the offer&#8217;s terms and conditions. If the terms and conditions impose a deadline for sending the request after purchase, the dates of requests are closely linked to product availability on store shelves. &#8220;Standard&#8221; lifecycle curves for refund offers can be useful for organizing the workload within the company. For example, an illustration of a response\/request curve for a refund offer is available in the &#8220;Refund Offer Memo&#8221; document.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168777","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168777"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}