{"id":168774,"date":"2026-06-10T17:15:43","date_gmt":"2026-06-10T17:15:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/selective-couponing\/"},"modified":"2026-06-10T18:58:14","modified_gmt":"2026-06-10T18:58:14","slug":"selective-couponing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/selective-couponing\/","title":{"rendered":"Selective couponing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The emergence of personalized promotional offers in the United States in the 1980s was made possible by the rise of computerized point-of-sale (POS) terminals. This system allows for the distribution of coupons tailored to consumers based on their purchases. The quantity, nature, and type of coupons are determined by a computer process that analyzes the customer&#8217;s buying habits at checkout. This precise targeting results in a higher response rate than traditional coupons, especially when the personalized coupon relates to a product the customer has already purchased.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168774","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168774"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}