{"id":168765,"date":"2026-06-10T17:15:43","date_gmt":"2026-06-10T17:15:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/press-coupons\/"},"modified":"2026-06-10T18:58:14","modified_gmt":"2026-06-10T18:58:14","slug":"press-coupons","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/press-coupons\/","title":{"rendered":"Press coupons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Press couponing is a promotional technique that involves inserting a reply coupon into an advertisement in print media, particularly television magazines. This coupon is generally used to request a catalog or quote. For the request to be processed, the sender often needs to affix postage to the coupon. This method allows for lead qualification and measures the effectiveness of the advertising campaign.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168765","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168765"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}