{"id":168763,"date":"2026-06-10T17:15:43","date_gmt":"2026-06-10T17:15:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/in-store-couponing\/"},"modified":"2026-06-10T18:58:14","modified_gmt":"2026-06-10T18:58:14","slug":"in-store-couponing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/in-store-couponing\/","title":{"rendered":"In-store couponing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In-store couponing encompasses various strategies for distributing discount coupons directly in stores. This approach can take different forms, such as brand ambassadors positioned at the store entrance or within the aisles, near targeted products. The goal of in-store couponing is to encourage impulse purchases and prevent the procrastination or forgetfulness often associated with coupons received, printed, or stored on smartphones at home. For concrete examples and more detailed explanations, please refer to specialized sources.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168763","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168763"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}