{"id":168761,"date":"2026-06-10T17:15:43","date_gmt":"2026-06-10T17:15:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/cross-couponing\/"},"modified":"2026-06-10T18:58:14","modified_gmt":"2026-06-10T18:58:14","slug":"cross-couponing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/cross-couponing\/","title":{"rendered":"Cross-couponing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cross-couponing is a marketing strategy that combines discount coupons or promotional offers from two different but complementary brands, or within the same brand or product line. This approach aims to encourage cross-buying, attract new customers, and increase sales by offering added value to consumers. For example, a coupon for a coffee brand can be combined with a coupon for a pastry brand, or a coupon for one product can entitle the holder to a discount on another product from the same brand.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168761","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168761"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}