{"id":168760,"date":"2026-06-10T17:15:43","date_gmt":"2026-06-10T17:15:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/couponing\/"},"modified":"2026-06-10T18:58:14","modified_gmt":"2026-06-10T18:58:14","slug":"couponing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/couponing\/","title":{"rendered":"Couponing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Couponing is a marketing strategy that involves offering discount coupons or partial refunds to customers to encourage the purchase of products or services. These coupons can be distributed before purchase, printed on the product, offered online, or featured on another item from the same brand (cross-couponing). Initially used primarily by brands, couponing is also adopted by large retailers, particularly at the checkout. This technique aims to boost sales, attract new customers, and build customer loyalty.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168760","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168760"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}