{"id":168759,"date":"2026-06-10T17:15:43","date_gmt":"2026-06-10T17:15:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/reply-coupon-2\/"},"modified":"2026-06-10T18:58:14","modified_gmt":"2026-06-10T18:58:14","slug":"reply-coupon-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/reply-coupon-2\/","title":{"rendered":"Reply Coupon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The reply coupon serves two main purposes: it offers potential customers the opportunity to request additional information, a catalog, discounts, gifts, trade show tickets, or to confirm their purchases. It is a key element of the interaction between the prospect and the advertising company, and as such, the writing and graphic design of the reply coupon or order form require particular attention.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168759","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168759"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}