{"id":168753,"date":"2026-06-10T17:15:38","date_gmt":"2026-06-10T17:15:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/reply-coupon\/"},"modified":"2026-06-10T18:58:04","modified_gmt":"2026-06-10T18:58:04","slug":"reply-coupon","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/reply-coupon\/","title":{"rendered":"Reply coupon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The reply coupon, often associated with a press advertisement or included in a direct mail marketing campaign, offers the recipient the opportunity to respond to an invitation by confirming their participation, placing an order, requesting an appointment, a quote, or a brochure. Its main purpose is to simplify the response process while allowing the sender to trace the origin of the communication. In some cases, the reply coupon may be pre-filled with the recipient&#8217;s information to further facilitate the response. It is a practical tool for fostering interaction between the sender and the recipient and can take various forms depending on the context.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168753","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168753"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}