{"id":168748,"date":"2026-06-10T17:15:38","date_gmt":"2026-06-10T17:15:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/coupon-in-pack\/"},"modified":"2026-06-10T18:58:04","modified_gmt":"2026-06-10T18:58:04","slug":"coupon-in-pack","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/coupon-in-pack\/","title":{"rendered":"Coupon In Pack"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An in-pack coupon is a type of discount coupon found directly inside a product&#8217;s packaging. This marketing method aims to encourage consumers to try a product by offering them a discount on a future purchase. Its effectiveness lies in the fact that it is given to the customer at the time of purchase, increasing the likelihood that it will be redeemed. For example, a food product might contain a discount coupon for another product from the same brand, thus encouraging consumers to explore the product range further or to buy more. In-pack coupons serve to strengthen brand visibility and cultivate customer loyalty by providing a positive shopping experience.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168748","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168748"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}