{"id":168746,"date":"2026-06-10T17:15:38","date_gmt":"2026-06-10T17:15:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/dynamic-coupon\/"},"modified":"2026-06-10T18:58:04","modified_gmt":"2026-06-10T18:58:04","slug":"dynamic-coupon","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/dynamic-coupon\/","title":{"rendered":"Dynamic coupon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dynamic coupons are personalized discount offers generated and distributed instantly based on consumer preferences and actions. Initially printed on receipts and tailored to recent purchases or purchase history linked to a loyalty card, dynamic coupons have evolved into digital formats. On online platforms, personalized offers can be presented based on visitor behavior. For example, an e-commerce site might display coupons encouraging customers to buy more or to choose products that complement those already selected. Similarly, a coupon&#8217;s visibility can vary depending on the customer&#8217;s status: it can be reserved exclusively for new customers, visitors, or users of a website or mobile application.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168746","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168746"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}