{"id":168739,"date":"2026-06-10T17:15:38","date_gmt":"2026-06-10T17:15:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/copywriter\/"},"modified":"2026-06-10T18:58:04","modified_gmt":"2026-06-10T18:58:04","slug":"copywriter","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/copywriter\/","title":{"rendered":"Copywriter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A copywriter is a professional specializing in writing advertising and promotional content designed to encourage the public to take action, whether it&#8217;s buying a product, subscribing to a newsletter, or participating in a campaign. They typically work in a communications agency or as a freelancer, mastering writing techniques adapted to direct marketing materials. Their expertise lies in crafting persuasive and impactful texts that promote brands, products, or services.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168739","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168739"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}