{"id":168736,"date":"2026-06-10T17:15:35","date_gmt":"2026-06-10T17:15:35","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/useful-contact\/"},"modified":"2026-06-10T18:57:55","modified_gmt":"2026-06-10T18:57:55","slug":"useful-contact","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/useful-contact\/","title":{"rendered":"Useful contact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A useful contact refers to a promotional or marketing interaction that occurs during an advertising or direct marketing campaign and directly involves the target audience. In the context of telephone direct marketing, a useful contact is defined as successful communication with the intended recipient. Additional resources such as [references to be inserted here] and [references to be inserted here] can also be consulted. A concrete example illustrating this concept is that of an online advertising network highlighting its ability to target exclusively relevant contacts.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168736","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168736"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}