{"id":168727,"date":"2026-06-10T17:15:35","date_gmt":"2026-06-10T17:15:35","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/territorial-communication\/"},"modified":"2026-06-10T18:57:55","modified_gmt":"2026-06-10T18:57:55","slug":"territorial-communication","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/territorial-communication\/","title":{"rendered":"Territorial communication"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Territorial communication encompasses all communication activities carried out on behalf of a local public entity. It aims to achieve various objectives, such as promoting the attractiveness of the region, highlighting the missions and achievements of the local authority, raising awareness of issues of general interest, and mobilizing citizens. In a more limited sense, territorial communication is often associated with tourism promotion or the economic development of the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some criticize territorial communication, especially its internal aspects, describing it as partisan and serving the interests of local elected officials. This practice differs significantly and is more targeted from institutional communication. The management of territorial communication generally falls to a dedicated communications officer or manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The missions of a territorial communication department vary according to the specific needs of each entity. These missions may include awareness-raising, promotional, and mobilization activities targeting different audiences. A concrete example of a territorial communication initiative targeting an external audience could be illustrated by&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168727","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168727"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}