Click flooding, in the realm of mobile app promotion, is a specific form of fraud designed to deceive app publishers by making them believe that some of the installs actually originate from a fraudulent partner, who is paid based on performance (such as mobile app installs). This practice typically involves a fraudulent partner, often an app publisher, who artificially generates a large number of fictitious clicks linked to mobile identifiers, hoping that these users will then download the app without direct intervention from the fraudulent partner.<\/p>\n\n\n\n
Click flooding is often associated with free apps that can run in the background on users’ smartphones without their consent. The primary targets of this fraud are generally publishers of very popular apps, such as Uber, dating sites, or private sales platforms, which sometimes pay their partners based on the number of installs generated. For the fraud to be profitable, it is essential that a significant number of users, artificially “labeled” as having clicked on ads provided by the fraudster, subsequently install the app organically.<\/p>\n\n\n\n
Publishers who fall victim to this fraud end up paying for installations they believe originate from partners, when in reality these installations are organic or result from other advertising campaigns, such as television. Some mobile attribution technologies incorporate mechanisms to detect click flooding by analyzing the time lapse between a recorded click (which is fraudulent) and the actual app installation.<\/p>\n\n\n\n
An advertiser shares their experience of exposure to click flooding and managing other forms of fraud in the mobile advertising sector.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168720","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168720"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}