{"id":168717,"date":"2026-06-10T17:15:35","date_gmt":"2026-06-10T17:15:35","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/bounty-hunter\/"},"modified":"2026-06-10T18:57:55","modified_gmt":"2026-06-10T18:57:55","slug":"bounty-hunter","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/bounty-hunter\/","title":{"rendered":"Bounty Hunter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of promotional techniques, a &#8220;bounty hunter&#8221; is someone who actively seeks out the most advantageous promotional offers, without necessarily intending to become a loyal customer or maintain their subscription in the long term. Targeting a bounty hunter during a promotional campaign can prove unprofitable, as this type of consumer can compromise the campaign&#8217;s profitability by leading to a high churn rate among acquired customers. This phenomenon has become more widespread with the advent of online platforms that aggregate promotional offers, particularly in the online banking sector, which offers substantial bonuses for opening an account, often exceeding \u20ac100. An overly attractive promotional offer can sometimes attract an excessive proportion of bounty hunters, thus jeopardizing the campaign&#8217;s profitability. To avoid this scenario, some companies make their bonuses conditional, such as the payment of \u20ac170 by an online bank, in order to deter bonus hunters or to limit the payment of the bonus to certain specific criteria.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168717","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168717"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}