{"id":168700,"date":"2026-06-10T17:15:31","date_gmt":"2026-06-10T17:15:31","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multi-screen-campaign\/"},"modified":"2026-06-10T18:57:46","modified_gmt":"2026-06-10T18:57:46","slug":"multi-screen-campaign","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multi-screen-campaign\/","title":{"rendered":"Multi-screen campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A multi-screen advertising campaign is characterized by the use of various digital media to broadcast promotional messages in a synchronized manner. These campaigns leverage a variety of advertising formats adapted for display on different connected devices such as computers, tablets, and smartphones. In addition to these digital media, multi-screen campaigns often also include television broadcasts combined with a presence on digital screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These advertising initiatives aim to reach consumers through an omnichannel approach, thus offering increased visibility and broader reach. By combining broadcasting across various screens, they seek to strengthen the impact of advertising messages by adapting to users&#8217; consumption habits. Therefore, multi-screen campaigns are part of a comprehensive marketing strategy aimed at maximizing the visibility and effectiveness of advertising campaigns in a constantly evolving digital environment.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168700","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168700"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}