{"id":168697,"date":"2026-06-10T17:15:31","date_gmt":"2026-06-10T17:15:31","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/crowdfunding\/"},"modified":"2026-06-10T18:57:46","modified_gmt":"2026-06-10T18:57:46","slug":"crowdfunding","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/crowdfunding\/","title":{"rendered":"Crowdfunding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rewards programs are a customer loyalty strategy where retailers offer discounts on certain products, which are accumulated in a rewards account linked to a loyalty card or loyalty program. Customers can then use their rewards to pay for all or part of their purchases at checkout. Currently, rewards programs are the main type of promotion used in supermarkets. According to Kantar Worldpanel, in 2017, of the \u20ac11.8 billion spent on promotions, rewards through loyalty cards accounted for 22% of that amount. Rewards programs are also widely featured in supermarket flyers.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168697","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168697"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}