{"id":168696,"date":"2026-06-10T17:15:27","date_gmt":"2026-06-10T17:15:27","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/gift-traffic\/"},"modified":"2026-06-10T18:57:37","modified_gmt":"2026-06-10T18:57:37","slug":"gift-traffic","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/gift-traffic\/","title":{"rendered":"Gift traffic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A traffic-generating gift is a promotional gift offered to potential customers during their visit to a point of sale, usually announced beforehand through communication channels such as mailings, flyers, emails, or phone calls. Its aim is to encourage potential customers to visit the store and interact with a salesperson or manager. The gift may be awarded upon presentation of a specific document or code. Beyond its role as an incentive, this gift can create a positive psychological connection that positively influences the purchasing process.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168696","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168696"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}