{"id":168671,"date":"2026-06-10T17:15:23","date_gmt":"2026-06-10T17:15:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-banner\/"},"modified":"2026-06-10T18:57:28","modified_gmt":"2026-06-10T18:57:28","slug":"advertising-banner","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-banner\/","title":{"rendered":"Advertising banner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The banner ad, also known as a banner ad, is a classic online advertising format widely used on the internet. With its standard dimensions of 468 x 60 pixels, it pioneered digital advertising, debuting in 1994 on AT&#038;T&#8217;s Hotwire website. Over time, other formats emerged, and the traditional banner gradually gave way to the larger banner, megabanner, or leaderboard, which measures 728 x 90 pixels.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168671","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168671"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}