{"id":168660,"date":"2026-06-10T17:15:23","date_gmt":"2026-06-10T17:15:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/appm\/"},"modified":"2026-06-10T18:57:28","modified_gmt":"2026-06-10T18:57:28","slug":"appm","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/appm\/","title":{"rendered":"APPM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Association for the Promotion of Magazine Publishing, known as APPM, is a professional organization dedicated to supporting and promoting the magazine publishing sector. Its main objective is to highlight the distinctive characteristics and competitiveness of magazines compared to other types of media, particularly with regard to advertising. Furthermore, APPM played a key role in the creation of AEPM (Audiences, Studies on Magazine Publishing), which aims to annually survey and analyze magazine readership in France.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168660","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168660"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}